#INSPIRATIONS Does your salon attract with its scent?
Does your tanning studio have "that something" in it?
Everyone would like their solarium to stand out from the competition. To be a place that everyone want to come back to - and not only because of the great tanning effects. A place for relaxation and pure enjoyment. This is why we care for a pleasant interior and smiling staff. However, we are forgetting one simple thing ... which can bring surprisingly positive results. That element is scent.
Aromatherapy and scent marketing
Two concepts are worth recalling here:
- aromatherapy is a branch of natural medicine that uses fragrances to improve our mood and health.
- scent marketing aims to create a pleasant, pro-purchase atmosphere and build a positive brand image.
Aromatherapy teaches us that properly selected fragrances can soothe, relax, promote concentration ... but also give a boost of energy and improve mood. With the smell, we can simultaneously raise the mood of employees and customers of the salon!
In other words: we can advertise our tanning salon as the best and convince clients that it is worth visiting it often ... And counting that with words we will attract customers. But we can also avoid the "head" completely and speak directly to the senses of our guests. Make our tanning studio a pleasant place that you just want to come back to it and spend more and more time in it. Beautiful fragrances are our best allies.
Interestingly, in the tanning industry, scent marketing is not yet as popular as in other places (e.g. clothing stores or SPA salons). More and more tanning beds are equipped with the so-called "aromas" ... but that's only a partial solution. After all, we build the atmosphere of a place from the moment we cross its threshold. One thing is certain: over time, the popularity of scent marketing in solariums will also increase. This is the last call to stand out from the competition.
Let’s start! Candles perfect for the beginning
How to start changing your salon? We have prepared two natural soy candles to help you make a successful metamorphosis:
- the fragrance composition “SUMMER GARDEN” combines the sweet scent of sun-filled fruits and refreshing basil. The scent of summer, nature and sweetness ... broken with herbal freshness.
- the fragrance composition “EXOTIC BEACH” is a holiday, joyful blend of sweet coconut and lime, broken with a warm hint of vanilla. The smell immediately transports you to Caribbean beaches, brings to mind cheerfully swinging hammocks and ... a delicious drink - Pina Colada!
Our candles are made of natural, 100% vegetable soy wax. They do not contain harmful pesticides, herbicides or other toxins that affect human health. They are also environmentally friendly.
Besides, soy wax lasts much longer than popular paraffin. Thanks to this, soy candles will serve you up to twice as long as the traditional ones! The wooden candle wick produces a soft, pleasant sound when burning. This sound resembles the sounds of a fire or wood burning in the fireplace ...
Effect? Relaxing and relaxing, like in the best SPA! Give this pleasure to your customers, employees ... and yourself! :)
