How to attract customers in winter? Five new ideas… and one warming gift!

Winter does not have to be a “wasted” season in our industry. It turns out that there are many ways to make your tanning studio stand out, attract new customers and arouse positive feelings in those who already visit you. Choose the one that best suits your unique business.

#1 Since January 1st, gyms, fitness & CrossFit clubs are full.

Don't miss this moment - the next such occasion won't be until next year! Think about collaborating with nearby clubs before your competition does. Exchanging leaflets and mutual recommendations on social media is just the beginning. How about prizes and competitions for those who train most diligently? Or maybe you will create an exercise playlist inspired by the sunny holidays on Spotify and share it with your potential Clients?

In your activities, include similar goals that can be achieved both in a fitness club and in a solarium.

• skin firming and cellulite reduction (thanks to firming tanning lotions, like Fit Achiever by Inky or the Vibraplate platform);
• emphasizing the contours of the muscles (thanks to instant solutions, like Constant Bronze Bronzer Lotion by 7suns or lotions with illuminating particles, like Stardust by 7suns).

Additional information and ready-made graphics created for this group of potential customers can be found here: What does Vitamin D and young Arnold Schwarzenegger have... (maximus-sunbeds.com)

#2 At the beginning of the year, yoga and pilates schools will also become more crowded.

Those interested in such services are likely to be attracted to the relaxing and health-promoting properties of tanning sunbeds. It is worth reminding them of the great sound quality in modern devices and extra features like aroma and the breeze. This is also an excellent target group for light therapy services!

A small cheat sheet on the properties of different lamp colours can be found in this entry: Coloured lamps for a solarium. 4 reasons why you will...

#3 Surprise your customers with an out-of-this-world atmosphere!

Did you know that with one click you can turn your tanning studio into a small planetarium? Long winter evenings are perfect for this. Test devices which can display constellations or the effect of the aurora on the ceiling and walls of the solarium. The smaller and darker the room, the better the effect. Your customers will certainly be pleasantly surprised and charmed. The cost of such a device, depending on the model (and its durability), is approximately several dozen euros. You can activate "special effects" at selected times (happy hours) or on selected days. How about pairing them with matching, out-of-this-world music? You are only limited by your imagination.

You can find more about this type of device and effects here: Which star projector planetarium looks best?, and a wide selection of models is available, among others: on Amazon's (use keywords: aurora / star projector).

#4 Become a local information point about vitamin D and its impact on mood and immunity.

There are many possibilities. Posters and information leaflets on the need for regular tests of vitamin D levels and methods of supplementing its deficiencies. Short educational videos (reels) on social media. Or maybe even a meeting (online or in your studio) with a dietitian about building immunity? Show the local community that modern sunbeds gives much more than just a nice bronze skin!

We have already written more about this topic here: Vitamin D - perfect for autumn. If you need more materials - let us know!

#5 Make the most of the carnival - in at least two ways!

First, this is the perfect time to sell products in your salon additionally. Stock up on cosmetics and gadgets that add shine - glitters and bronzers with illuminating particles.

Secondly: maybe this is the perfect moment for an integration party for your clients - karaoke, dancing, costume party...? Fitness clubs and yoga schools have known this for a long time: thanks to regular integration of their community (i.e. weekend trips, challenges and other extra events), they can count on the loyalty of their customers even in difficult times.

#6 When acquiring new customers… Never forget to appreciate the regular ones.

We all know the frustration when our long-time telecommunications operator offers us an offer that is much, much worse than any new person off the street would get. Don't make this mistake! Appreciate and pamper your regular customers. Especially in a more difficult time, when the world is so dark and cold... How about a gift in the form of a reusable heat pad? This is a great lifesaver on a long walk or while waiting for the bus. Just bend a small metal plate and this sweet little heart will become pleasantly hot in seconds! A customer receiving such a gift will surely think of you very warmly…

You can buy the heart in our store independently HERE or receive three pieces 100% free when purchasing THIS promo package.

PS. Let us know which method you will try first!